Why Is The Starbucks Mobile Payments App So Successful? Quora,...

Why Is The Starbucks Mobile Payments App So Successful?

Quora, forbes.com

Answer by Brian Roem­mele on Quora,

“No sin­gle com­pe­ten­cy is enabling us to ele­vate the Star­bucks brand more than our glob­al lead­er­ship in mobile, dig­i­tal, and loy­al­ty. Star­bucks is a clear leader in mobile pay­ments and …