Why Aren’t People Freaking Out About iBeacon? Mike Elgan,...

Why Aren’t People Freaking Out About iBeacon?

Mike Elgan, cultofmac.com

The new iOS 7.1, which Apple launched this week, con­tained mas­sive­ly improved iBea­con func­tion­al­i­ty.

Among these improve­ments is that Apple has can­celled an ele­ment of user per­mis­sion. Once you’ve installed a store’s app — say, for…