Beacons are moving out of the pilot phase and helping retailers...

Beacons are moving out of the pilot phase and helping retailers and marketers revolutionize in-store shopping

Cooper Smith, businessinsider.com

The beacon — a low-cost device that retailers can attach to store shelves or walls to communicate with customer smartphones — is coming into its own. Beacon programs are quickly moving out of beta phase and becoming an integral part of the retail…